3 Weeks In: Google Ads Results, Two New Articles & Launch Video Link

A quick look at early traction from ads, publications, and launch activity

📊 Google Ads Results (3‑Week Snapshot)

To kick off the launch, I ran a Performance Max campaign to promote my textbook. Here’s the quick summary of how things look three weeks in:

• 19,245 impressions — strong visibility for a brand‑new academic site

• 1,350 clicks (CTR ~7%) — healthy engagement for the education/data‑science niche

• $158.81 spend (CPC ~$0.12) — exceptionally low cost per click

• 770 sessions — more than half of all ad clicks turned into real site visits

Overall: Great early traction for a niche Applied Statistics textbook. High traffic, low costs, and solid engagement. Organic traffic is rising too, driven by the two new articles bringing in readers from TDS and Medium — probably the reason behind the modest bump in book sales I’m seeing. Nice! Not quite J.K. Rowling levels yet, but we’ll get there eventually.

✍️ Two New Articles Published This Week

I’m excited to share that two articles based on chapters from the book were published this week:

🚀 1. Towards Data Science (TDS)

TDS is the largest data‑science publication on the web, with over 650,000 followers on LinkedIn. It’s currently featured at the very top of their Deep Dives section, which is a great boost for visibility!

https://towardsdatascience.com/survival-analysis-for-data-drift-and-ml-reliability/

🚀 2. Data and Beyond

A fast‑growing publication focused on modern, practice‑oriented data science, led by its founder Dmytro Iakubovskyi, PhD.

What Classical Statistical Tests Miss in Group Comparisons & How Modern Methods Fix That
https://medium.com/data-and-beyond/what-classical-statistical-tests-miss-in-group-comparisons-how-modern-methods-fix-that-1a5e3a7f7a29

🎬 Launch Video

I had the pleasure of joining Leanpub founder Len Epp for a conversation about the book, the writing process, and the ideas behind Applied Statistics for Data Science.

Watch the full launch video here, where I recount my experience recruiting physicists for quantitative‑finance roles and, after a few career highlights, walk through some of the core sections in my new book.

https://leanpub.com/blog/leanpub-book-launch-applied-statistics-for-data-science-from-visual-diagnostics-to-drift-detection-by-gal-arav/

🐦 Follow Short Updates on X

I’ve started posting more frequent updates, small insights, and behind‑the‑scenes notes in my new X account here:
https://x.com/GA4198498563411